When I implemented site-wide HTTPS on my Apache server last week, I encountered several technical nuances worth documenting. The standard 302 redirect approach using mod_rewrite works, but there are deeper implications:
# Basic Apache redirect (non-canonical)
RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule (.*) https://%{HTTP_HOST}%{REQUEST_URI} [R=302,L]
Modern search engines handle HTTPS transitions better than before, but implementation matters:
- Google treats 301 and 302 redirects differently in terms of "link juice" preservation
- Bing sometimes shows certificate warnings in previews (as seen in my screenshot)
- HSTS preloading requires careful implementation
The SSL handshake adds latency, but techniques like OCSP stapling help:
# Apache SSL optimization
SSLStaplingCache shmcb:/tmp/stapling_cache(128000)
SSLUseStapling on
For maximum SEO benefit, use permanent redirects:
# Recommended Apache config
ServerName example.com
Redirect permanent / https://example.com/
Even after redirects, watch for:
- Hard-coded HTTP assets (images, scripts)
- Third-party widgets loading over HTTP
- CDN configurations with protocol-relative URLs
For those using Nginx instead of Apache:
server {
listen 80;
server_name example.com;
return 301 https://$host$request_uri;
}
Essential tools for verification:
- SSL Labs Test (https://www.ssllabs.com/ssltest/)
- Google Search Console HTTPS reports
- Screaming Frog for mixed content detection
When you implement an SSL certificate, redirecting HTTP (Port 80) to HTTPS (Port 443) is a standard security practice. Your Apache configuration using RewriteRule
is technically sound:
RewriteEngine on
ReWriteCond %{SERVER_PORT} !^443$
RewriteRule ^/(.*) https://%{HTTP_HOST}/$1 [NC,R,L]
Contrary to your concern, Google recommends HTTPS and gives it a slight ranking boost. For proper SEO preservation:
- Use 301 (permanent) redirects instead of temporary ones
- Update all internal links to HTTPS
- Submit the HTTPS version to search consoles
Here's the improved Apache configuration with 301:
RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]
Even for non-eCommerce sites, HTTPS provides:
- Data integrity (preventing ISP injection)
- Privacy for user sessions
- Modern browser compatibility
For mixed content issues (like your Bing screenshot problem), add this to your .htaccess
:
Header always set Content-Security-Policy "upgrade-insecure-requests"
While HTTPS adds minimal overhead, enable HTTP/2 for better performance:
Protocols h2 http/1.1
Remember to test your configuration with:
curl -I http://yourdomain.com